“We’re making almost twice as much profit as before we worked with Beyond the Fold. Highest ROI investment we’ve ever made.”
EMEdward Murch Founder, Uviva Light Therapy
Always-on CROfor premium Shopify brands.
A live test on every key page 95% of the month, and every test scored so it never makes your brand look cheap.
- 95% test uptime on every key page.
- 3 AB tests always queued & ready to ship.
- Your CRO, always at its max.
Our work
World-class design. Fast native development. No apps. Beautiful animation.
Real features we built for our clients, natively in Shopify with no apps to slow them down. Go ahead and play.
Click to interact with the feature
Sassy Saints
Native Custom Offer Builder
+7%RPS uplift
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Charge
Dynamic Subscription Cart
+12%RPS uplift
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NPRO
Animated Unique Mechanism Section
+12%RPS uplift
Click to interact with the feature
Sassy Saints
Custom Offer Architecture with Unlockable Free Gifts
+7%RPS uplift
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Bunker
Dynamic Cart Upsells
+11%RPS uplift
Our promise
Here are our three promises to you.
Three things you can hold us to, every single month we work together.
- 01Tests live on all key areas 95% of the time.A live test on your home, product and collection pages, and on checkout, menu and cart.
- 0210 new Figma test designs on your desk every Monday.Finished Figma designs, not ideas in an email.
- 03Your CRO, always at its max.A new test ready the day the last one ends, with the next 2 to 3 always built and waiting.
Our 14-day guarantee
Four deliverables in your first 14 days, or your money back.
We know the typical agency experience is a bad one. So we put the risk on us, and you get to see what our design and dev team can really do.
- 01Your messaging framework.A PDF of your awareness levels, market sophistication, pain points and desires, in your customers’ own words.
- 0220 Figma test designs.Your month one roadmap.
- 03Your design system in Figma.Your colours, type, buttons, components and tone of voice in one file, so every test looks like it was always part of your store.
- 045 A/B tests, live on your store.Built natively in your theme and running in Intelligems or Shoplift, each on a 50/50 split, all by day 14.
Didn’t deliver on time or unhappy for any reason? Full refund, no questions asked.
Your first 14 days
Day 0 of 14Didn’t deliver on time or unhappy for any reason? Full refund, no questions asked.
How we work
Good CRO starts with 4 pillars.
Data, balance, design and uptime. Get all four right and every test you run builds on the last one.
Pillar 1 · Data
How we figure out how to speak to your customers.
Every test starts with what your customers already say about you. We read all of it before we design a thing.
- 01Build your data bank.Reviews, support tickets, Reddit threads, ad comments and your Shopify data.
- 02Map awareness levels.We sort your customers into five awareness levels, and each page gets the message its visitors are ready for.
- 03Map market sophistication.We find out how many times they’ve heard the promise, then place your market on stages 1 to 5.
- 04Map pain points.We pull out every pain point in your customers’ own words, and score each one by how often it comes up and how strongly it’s felt.
- 05Map desires.We list what they want instead, again in their words, and give every desire the same strength score.
How we’re different
You’ll never chase us. We tell you what’s next.
Most agencies wait for you to ask what’s next. We show up every Monday with the next tests already designed.
Typical CRO agency
A few tests a month on random pages
You chase them for updates
A list of ideas in an email
Best-practice checklists
Conversion first, brand second
Slow page builders and apps
A test live everywhere, 95% of the time
We tell you what’s next
10 Figma designs every Monday
A data bank on your customers
Scored for brand and conversion
Native to your theme, and fast
Pillar 2 · Balance
How we keep every test on brand and still converting.
A premium brand can’t look like a discount site. We score every design so it sells without cheapening what you’ve built.
- 01Score your brand’s balance.We weigh your price point, design and tone, and what your customers expect when they land.
- 02Set a target for every page.Every page is matched to an awareness level.
- 03Score every test.Every design in your Figma file gets a balance score, and it has to land inside that page’s target.
Client results
In their own words.
Real founders, real stores and real numbers. Here’s what changed once they started testing with us.
“Kevin and his team presented us with a detailed yet simple plan to improve our website. Only a few months with them and we have revenue growth over 30%.”
SOSean O’Connor Managing Director, Galway Crystal
“Only around 60% of the tests actually won, but in the end we did get a 32% revenue increase in the three months.”
FMFinn Mason CEO, Hugger Comfort
“They made us another $70K per month in 6 weeks with 3 tests. Close to $1M a year. Unbelievable.”
ZQZaq Qureshi Founder/Director, Playa London
Pillar 3 · Design
How we push conversion and still look premium.
Every test is designed from scratch for your brand. If it wouldn’t look right on your homepage, it doesn’t go live.
- 01Understand your brand.We start with your logo, colours and fonts, then learn your tone of voice and photo style.
- 02World-class design.Every test designed from scratch in Figma, never a template.
- 03Flawless flow and animation.Every choice broken into simple, guided steps.
- 04Custom-built and fast.No page builders and no apps.
Who runs it
Who’s behind your CRO?
Most agencies won’t say. Ours is run by a founder who’s done it himself.
Kevin Stowe Founder, Beyond the Fold
Scaled his own brand before running yours.
Kevin founded Bunker Clothing at 19 and scaled it to €1.3 million in revenue. He brings the same eye to every store we work on.
€0.0MRevenue at Bunker Clothing
0His age when he founded it
Winner 2023Winner of the Digital Mentoring Initiative 2023Digital Business Ireland, won with Kevin’s own brand, Bunker ClothingPillar 4 · Uptime
How we keep a test live on every key page, 95% of the time.
A page without a live test isn’t learning anything. So the next tests are always built, queued and waiting.
- 01Start from the BTF Vault.Every test we’ve ever designed lives in the Beyond the Fold Vault, 500+ and counting, sorted by page from product pages to checkouts.
- 02Design 10 tests a week.10 new test designs in Figma, on your desk every Monday.
- 03Keep 3 tests queued at all times.The next 2 to 3 tests are built before the live one ends, and the next goes live that same day.
Pricing
One fixed retainer.
One flat fee covers everything here. We’ll talk the details through together on a free call.
- 01Unlimited A/B tests, always 2 to 3 ahead.There’s no cap on tests.
- 02A test live on every key page, 95% of the time.Homepage, product pages, collections and cart.
- 03Up to 5 advertorials, listicles or quiz funnels a week.Landing pages for your ads, designed and built in your brand, and tested like everything else.
- 0410 new Figma designs every Monday.You click through them, pick the ones you like, and your picks are built and queued.
- 05A data bank on your customers.Reviews, tickets, Reddit, ad comments and your Shopify data, in one place, behind every test.
- 06Native builds in your Shopify theme.No page builders and no apps.
All of it, in one flat feeTalk to Kevin, our founder
All of it, in one flat feeTalk to Kevin, our founder
Free discovery callTalk to KevinBook a call